Search Engine Strategies Conference Channel - Greg Jarboe, SEO-PR, interviews Matt Cutts, Google. Matt discusses mobile search, his job interview at Google and praises an iPhone app. Author: SESConferenceExpo Keywords: matt cutts google mobile search trends greg jarboe seo-pr ses sesconference san jose 2008 Added: November 18, 2008

Search Engine Strategies Conference Channel - John Mulligan, SEO-PR, interviews Michael Stebbins, MarketMotive, about the importance of search optimization and the new MarketMotive SEO workshop taught by Jessica Bowman, SEO speaker and consultant. Author: SESConferenceExpo Keywords: michael stebbins MarketMotive search optimization seo ses sesconference san jose 2008 Added: November 14, 2008

Search Engine Strategies Conference Channel - Bill Hunt, Global Strategies, interviews Mikel Chertudi of Omniture about what search marketers should be tracking when documenting clicks and how some analytics tools are overriding the leads and confusing appropriate attribution. Author: SESConferenceExpo Keywords: mikel chertudi omniture bill hunt global strategies click search analytics ses sesconference san jose 2008 Added: November 6, 2008

Search Engine Strategies Conference Channel - Patrick Doyle, Ingenio, discusses Ingenio's pay per call advertising technology. Author: SESConferenceExpo Keywords: ingenio patrick doyle pay per call advertising ses sesconference san jose 2008 Added: October 28, 2008

Search Engine Strategies Conference Channel - Ron Jones of Symetri talks about the case study he presented at SES San Jose and how Symetri helped their client improve its quality score. Author: SESConferenceExpo Keywords: ron jones symetri ad group quality score keywords john mulligan seo-pr ses sesconference san jose 2008 Added: October 23, 2008

Search Engine Strategies Conference Channel - Misty Locke, Range Online Media, discusses how users can improve their quality score for their ad campaign. Misty discusses granularity, the importance of keyword research and building a solid campaign structure. Author: SESConferenceExpo Keywords: misty locke range online media score keyword research campaign john mulligan seo-pr ses sesconference san jose 2008 Added: October 17, 2008

Search Engine Strategies Conference Channel - Byron Gordon, SEO-PR, interviews Jon Waterman about Findology, a PPC meta search engine. Author: SESConferenceExpo Keywords: jon waterman findology ppc meta search engine Web traffic byron gordon seo-pr ses sesconference san jose 2008 Added: October 13, 2008

Search Engine Strategies Conference Channel - Byron Gordon, SEO-PR, interviews Erin Sheedy-Owen, Yahoo, about click fraud. Erin discusses some of Yahoo's tools for fighting click fraud and the importance that advertisers place on click fraud fighting measures. Author: SESConferenceExpo Keywords: Byron Gordon SEO-PR Erin Sheedy-Owen Yahoo click fraud ses sesconference san jose 2008 Added: October 10, 2008

Search Engine Strategies Conference Channel - Cindy Krum talks about mobile's evolution and its impact on Web connectivity. Cindy discusses phones and web browsing and death of the .mobi. Author: SESConferenceExpo Keywords: Cindy Krum Blue Moon Works John Mulligan SEO-PR mobile ses sesconference .mobi san jose 2008 Added: October 6, 2008

Search Engine Strategies Conference Channel - John Mulligan, SEO-PR, interviews Yossi Goldlust of Syntryx. Syntryx is a search engine for buying media. Syntryx looks at links for ads and uses the data to create a search engine where media buyers can find the best sites to plan their campaigns. Author: SESConferenceExpo Keywords: John Mulligan SEO-PR Yossi Goldlust Syntryx search engine media links ads campaigns ses san jose sesconferenceexpo 2008 Added: October 2, 2008

Search Engine Strategies Conference Channel - John Mulligan, SEO-PR interviews Jim Vetter of SearchRev. SearchRev's technology discovers which targeting combinations provide the best results. Jim discusses the company's lifecycle optmization service product and how it contributes to better conversions. Author: SESConferenceExpo Keywords: John Mulligan SEO-PR Jim Vetter SearchRev optimization keywords conversions ses san jose sesconferenceexpo 2008 Added: October 2, 2008

Search Engine Strategies Conference Channel - Greg Jarboe, SEO-PR, interviews Johanna Wright, Google, about Google's launch of universal search and its impact on search engine optimization. News, video, images, books, local, blogs, maps and products are additional information sources that are integrated into Google's universal search and Google wants marketers to make effective use of them. Author: SESConferenceExpo Keywords: Greg Jarboe SEO-PR Johanna Wright Google universal search webmaster tools ses san jose sesconferenceexpo 2008 Added: September 30, 2008

Search Engine Strategies Conference Channel - Greg Jarboe, SEO-PR, interviews Bill Hunt, Global Strategies International, about his new book, Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web site. Author: SESConferenceExpo Keywords: Greg Jarboe SEO-PR Bill Hunt Global Strategies International Search Engine Marketing book traffic Added: September 29, 2008

Search Engine Strategies Conference Channel - Andrew Goodman, PageZero Media, interviews Jennifer Laycock about viral marketing. Jennifer discusses the significance her favorite Web social media applications and the importance in understanding what bloggers write about before contacting them. Author: SESConferenceExpo Keywords: Andrew Goodman PageZero Media Jennifer Laycock viral marketing social media Web 2.0 blogging ses san jose sesconference Added: September 29, 2008

Search Engine Strategies Conference Channel - Sage Lewis interviews Pete Kocks about Truveo, a video search engine. Truveo features videos from around the world. Pete stresses the importance of linking your video in order for it to become viral and see traffic. Author: SESConferenceExpo Keywords: Sage Lewis Pete Kocks Truveo video search engine ses san jose sesconference 2008 Added: September 28, 2008

Search Engine Strategies Conference Channel - Byron Gordon, SEO-PR, interviews Richard Zwicky of Enquisite, about click fraud. Richard stresses the importance that ad networks place on users to file claims whenever they have identfied network errors and/or possible fraud. Richard also discusses the two different types of fraud that, as long as their is financial incentive, will persist. Author: SESConferenceExpo Keywords: Byron Gordon SEO-PR Richard Zwicky Enquisite click fraud ses san jose sesconference 2008 Added: September 28, 2008

Search Engine Strategies Conference Channel - Bill Hunt, Global Strategies International, talks with Randy Peterson of Procter & Gamble about setting conversion goals in order to get proper attribution. Randy also discusses the importance of pulling and merging data from various sources into your analytics to help boost ROI. Author: SESConferenceExpo Keywords: 2008 analytics Bill data Gamble Global Hunt jose Peterson Procter Randy ROI san ses sesconferenceexpo Added: September 22, 2008

Search Engine Strategies Conference Channel - Heather Dougherty of Hitwise chats with John Mulligan of SEO-PR about the importance of search, search data, and how it's the best provider of consumer intent. Heather also discusses how public relations and news in general is event driven and why it's important to always be monitoring search terms. Author: SESConferenceExpo Keywords: 2008 analytics Dougherty Heather Hitwise John jose Mulligan san search searchenginestrategies seo-pr ses Added: September 19, 2008

Search Engine Strategies Conference Channel - Pauline Ores of IBM talks with Eric Qualman of EF Education about social media and various tools, such as Facebook. Eric also underscores the importance of gauging the effectiveness of using social media applications by having conversations through those platforms and overtime, you will see an influx of sales and traffic to your site. Author: SESConferenceExpo Keywords: 2008 education EF Eric IBM jose media Ores Pauline platforms Qualman redundancy san ses social traffic Added: September 17, 2008

Search Engine Strategies Conference Channel - Byron Gordon, SEO-PR, talks with Derek Miner of Orange Soda about Orange Soda technology, which enables local and small to medium-sized businesses to penetrate and reach their local audiences via paid search and through search engine optimization. Author: SESConferenceExpo Keywords: 2008 Byron derek Gordon jose miner optimization orange paid san search searchenginestrategies seo-pr ses Added: September 17, 2008