United Airlines Channel - Documentary features behind-the-scenes look with Herbie Hancock and Lang Lang. United released a documentary on the making of its "Heart" television commercial, giving customers a behind-the-scenes look at the studio recording of the ad's musical score by Grammy® award-winning American jazz legend, Herbie Hancock, and world-renowned Chinese classical pianist, Lang Lang. The two performed George Gershwin's Rhapsody in Blue together at the Grammy Awards earlier this year. Author: uniteditstimetofly Keywords: United Airlines Airline Aviation Travel Transportation UAL UA UAUA Flying Fly flies Commercial Animation Ads Commercials Lie-Flat Business First Class Rhapsody Time Friendly Skies Sky Gershwin Heart Herbie Hancock Lang Jamie Caliri Puppets Documentary Added: August 13, 2008

United Airlines Channel - "Two Worlds" is a celebration of color and beautiful images that portrays United's effect on international travelers. In it, a weary business traveler leaves a mundane, monotonous black and white world and enters a fantasy of color, representing United's new international first and business class service. When he lands, he is once again in a black and white world, but has brought a bit of the magic of the new United experience with him. The commercial combines two different and distinctive animation styles created by directors SSSR, a Norwegian and Japanese team, who was responsible for the monochromatic world that was mostly computer-generated with a hand-crafted feel, and Gaelle Denis, a French director, who was responsible for the colorful fantasy world that uses using live action, computer generation and matte paintings, including textures such as Japanese rice paper. Author: uniteditstimetofly Keywords: United Airlines Airline Aviation Travel Transportation UAL UA UAUA Flying Fly flies Commercial Animation Ads Commercials Lie-Flat Business First Class Rhapsody Time Friendly Skies Sky Gershwin Two Worlds SSSR Gaelle Denis CG Added: August 7, 2008

United Airlines Channel - "Sea Orchestra" is a lively and visually rich commercial that introduces United's new international first and business class cabins. In it, a United airplane crosses the ocean and is serenaded by an orchestra of animated sea creatures that are playing a unique version of Rhapsody in Blue using tubas, violins, French horns and the Indonesian gamelan. The score was created by Shy the Sun, a South Africa-based directing team, which used hand-drawn textures, computer animation characters and photographs of water, reefs and skies. Author: uniteditstimetofly Keywords: United Airlines Airline Aviation Travel Transportation UAL UA UAUA Flying Fly flies Commercial Animation Ads Commercials Lie-Flat Business First Class Rhapsody Time Friendly Skies Sky Gershwin Sea Orchestra Shy the Sun Creatures Added: August 7, 2008

United Airlines Channel - "Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a business presentation. As she says goodbye, she leaves her heart behind as a symbol of her love. The musical score for "Heart" is a piano duet of Rhapsody in Blue performed by Herbie Hancock and Lang Lang, who recently performed Rhapsody in Blue together at the 2007 Grammy Awards. Using stop-motion animation and paper puppetry, California-based director Jamie Caliri and his team, place dimensional cardboard puppets in miniature sets that were shot frame by frame. Author: uniteditstimetofly Keywords: United Airlines Airline Aviation Travel Transportation UAL UA UAUA Flying Fly flies Commercial Animation Ads Commercials Lie-Flat Business First Class Rhapsody Time Friendly Skies Sky Gershwin Heart Herbie Hancock Lang Jamie Caliri Puppets Added: August 7, 2008

United Airlines Channel - "Moondust" is a luminous, dreamlike commercial with an artistic interpretation of flying in United's new international first and business class cabins. The spot focuses on United's 180-degree, flat-bed business class seats and is animated to a spare, intimate interpretation of George Gershwin's Rhapsody in Blue. Ishu Patel, an Indian-born and Canadian-based animator, used his world-renowned back-lit technique in which a thin layer of plastic modeling clay is applied to a glass plate that has a 1000-watt light positioned beneath it and an animation camera above it. Author: uniteditstimetofly Keywords: United Airlines Airline Aviation Travel Transportation UAL UA UAUA Flying Fly flies Commercial Animation Ads Commercials Lie-Flat Business First Class Rhapsody Time Friendly Skies Sky Gershwin Moondust Ishu Patel Added: August 7, 2008

United Airlines Channel - "Butterfly" is a fluid, animated commercial with an artistic interpretation of flying in United's new international first and business class cabins. The spot focuses on United's 180-degree flat-bed business class seats and comes to life against a violin version of George Gershwin's Rhapsody in Blue. In this spot, the Polish director Aleksandra Korejwo manipulated colored salt using shed condor bird feathers on a black canvas positioned under a downward-facing camera. Author: uniteditstimetofly Keywords: United Airlines Airline Aviation Travel Transportation UAL UA UAUA Flying Fly flies Commercial Animation Ads Commercials Lie-Flat Business First Class Rhapsody Time Friendly Skies Sky Gershwin Butterfly Aleksandra Korejwo Added: August 7, 2008